The Independent Retailer's Go-To-Market Guide

Chapter 8

Lead Capture & Follow-up

Turning visitors into enquiries, trials or bookings - and following up without being a pest.

Most websites ask for too much, too late. This chapter covers the smaller asks that actually convert and the follow-up cadence that wins the work without burning the relationship.

Inside this chapter: three lead-capture patterns, a follow-up sequence and the scripts to send.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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