The Independent Retailer's Go-To-Market Guide

Chapter 10

Retention & Repeat Business

The highest-leverage chapter for most businesses: loyalty, referrals, renewals, reorders, churn.

Most growth in small businesses comes from getting more out of the customers you already have. This chapter is about the small, repeatable moves that turn one-off buyers into repeat ones.

Inside this chapter: a retention map, a referral system and the lapsed-customer winback.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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