The Independent Retailer's Go-To-Market Guide

Chapter 6

Getting Found

The two or three acquisition channels that actually work for this kind of business - and the ones to ignore.

There are a dozen channels you could use and only two or three that pay for the time you put in. This chapter is about choosing the right two and leaving the rest alone.

Inside this chapter: a channel scoring framework, a 90-day commitment template and the channels to drop.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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