The Independent Retailer's Go-To-Market Guide

Chapter 7

Content & Storytelling

The formats that move buyers in your market - and a content rhythm you can actually keep.

Content doesn't fail because the writing is bad. It fails because the rhythm is wrong and the format doesn't fit how buyers in your market make decisions. This chapter fixes both.

Inside this chapter: the formats that earn trust in this business type, a content calendar and a reuse system.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

Members-only chapter

Read the rest of "Content & Storytelling"

Members get the complete chapter, the step-by-step plan, the templates and the checklists. Cancel anytime.

Become a member Already a member? Log in