gotomarket
eGuides

A full eGuide for the kind of business you actually run.

One eGuide per business type. Twelve chapters, a recurring worked example and a 90-day plan you can run between everything else. The Introduction chapter is free; Membership opens the rest.

Members
Local Services

The Local Services Go-To-Market Guide

A practical go-to-market guide for trades and home-services businesses that win on trust, response time and word of mouth in a defined area.

12 chaptersView Blueprint
Members
Independent Retailers

The Independent Retailer's Go-To-Market Guide

A complete go-to-market guide for bricks-and-mortar shops that need more footfall, stronger regulars and a reputation that travels beyond the high street.

12 chaptersView Blueprint
Members
Professional Services

The Professional Services Go-To-Market Guide

A complete go-to-market guide for small accountants, lawyers, consultants and advisers who win on trust, expertise and the slow compounding of referrals.

12 chaptersView Blueprint
Members
Hospitality & Food

The Hospitality & Food Business Go-To-Market Guide

A complete go-to-market guide for cafes, restaurants, caterers, food trucks and small hospitality businesses where the experience is the marketing.

12 chaptersView Blueprint
Members
Health & Wellness

The Health & Wellness Go-To-Market Guide

A complete go-to-market guide for clinics, therapists, gyms, studios and salons - businesses that sell outcomes, ongoing care and a sense of community.

12 chaptersView Blueprint
Members
Online Sellers

The Online Seller's Go-To-Market Guide

A complete go-to-market guide for ecommerce-first businesses competing on listings, ads and repeat purchase - Shopify brands, Etsy and Amazon sellers, DTC and resellers.

12 chaptersView Blueprint
Members
Creators & Media

The Creator & Media Go-To-Market Guide

A complete go-to-market guide for audience-first businesses where reach, retention and trust drive every revenue line - newsletters, YouTube, podcasts, courses, communities.

12 chaptersView Blueprint
Members
Travel & Experiences

The Travel & Experiences Go-To-Market Guide

A complete go-to-market guide for operators selling moments people plan their year around - travel agencies, tour operators, event planners and experience hosts.

12 chaptersView Blueprint
Members
Software & SaaS

The Software & SaaS Go-To-Market Guide

A complete go-to-market guide for software businesses where growth lives in trials, activation and monthly retention - micro SaaS, indie SaaS, B2B SaaS and apps.

12 chaptersView Blueprint
Membership

Get every eGuide, eBook and Blueprint.

One Membership opens up every chapter, every template and every checklist across all nine eGuides, the full eBook library and the Blueprint collection.