Introduction
Why this Guide exists, who it's for and what you'll be able to do once you've worked through it.
Local services is one of the most marketing-rewarding businesses there is. The buying decisions are short, the catchment is small and a steady stream of five-star reviews is worth more than any ad campaign. The work is making that flywheel turn deliberately.
This Guide is for owner-run trades and home-services businesses - plumbers, electricians, cleaners, gardeners, mobile mechanics, handypersons - that want a clearer plan for steady leads, fewer time-wasters and a reputation that does the selling for them.
The pattern in struggling local services businesses is the same on every callout: a half-finished Google Business Profile, a website that hasn't been updated in two years, no system for asking for reviews and an inbox of leads they didn't follow up on.
What this Guide teaches is a working system: tight positioning, a Google profile that ranks, a website that turns into the phone ringing, a referral and review engine and a quarterly plan that fits around a working week on the tools.
Early chapters fix who you're for and what you charge. Middle chapters cover local SEO, Google, leads and follow-up. Closing chapters cover repeat custom, tools and a 90-day plan that respects how a service business actually operates.
By the end you'll have a plan one person can run between jobs that materially increases steady leads, average job value and repeat work over a quarter.
Free readers get the full Introduction. Membership opens every chapter, including the templates, scripts and 90-day plan.
- Describe your best customer in plain language.
- Choose the two or three channels worth your time this quarter.
- Run a website that earns enquiries instead of just listing services.
- Convert and retain customers with a simple, repeatable system.
- Run a focused 90-day plan you'll actually finish.