The Independent Retailer's Go-To-Market Guide

Chapter 5

The Website That Sells

The handful of pages this kind of business actually needs, and what each one has to do.

Your website doesn't need to be big. It needs to do five jobs well. This chapter walks through the pages that matter for your business type and the one decision each page is asking the visitor to make.

Inside this chapter: a page-by-page brief, a homepage wireframe and a copy checklist.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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