The Food & Catering Business Marketing Blueprint

Chapter 9

Reviews, Referrals and Repeat Bookings

Turn happy customers into the engine of next month's bookings.

Reviews and referrals shape almost everything for a food business: search visibility, conversion rate, trust and price tolerance. They deserve a deliberate system, not luck.

Inside this chapter: a review request routine, three referral scripts and a repeat-booking nudge sequence.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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