The Food & Catering Business Marketing Blueprint

Chapter 4

Food Brand Positioning and Menu Offer Strategy

Sharpen your offer so it's easier to remember, recommend and book.

A clear positioning and a tightly thought-out offer make every other piece of marketing easier. Confused menus and vague brands are expensive even when the food is great.

Inside this chapter: a positioning exercise, a menu simplification framework and three before-and-after rewrites.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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