The Food & Catering Business Marketing Blueprint

Chapter 2

Food and Catering Business Marketing Strategy

Work out where your bookings will come from this quarter and what to focus on.

A food business strategy doesn't need to be long. It needs to be honest about where your bookings come from today and where you'd like the next ones to come from.

Inside this chapter: a booking-source audit, a one-page strategy template and a quarterly priority framework.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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