The Food & Catering Business Marketing Blueprint

Chapter 3

How to Find Catering Clients and Local Customers

The realistic mix of channels that brings in bookings, enquiries and footfall.

Most food businesses get customers through a small number of channels: local search, social, referrals, partnerships and walk-ins. The job is being deliberate about which mix suits your business.

Inside this chapter: a channel scoring framework, a local partnership playbook and a referral system.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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