The Travel Agency Marketing Blueprint

Chapter 9

Email Marketing for Travel Agencies

Stay in front of travellers between trips without being noisy.

Email is one of the few channels where you fully own the relationship. For travel, it's particularly valuable because most clients only book once or twice a year.

Inside this chapter: a list-building plan, a yearly email calendar and a post-trip sequence that drives repeat bookings.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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