The Travel Agency Marketing Blueprint

Chapter 2

Travel Agency Marketing Strategy

Set the foundation for everything else: who you serve, what you sell and how you'll reach them.

Marketing strategy for a travel agency starts with a few honest answers. Who are your best travellers, what kind of trips do you actually want to plan and where are those people most likely to find someone like you? Get those three questions right and most of the work that follows becomes obvious.

Inside this chapter: a positioning exercise, a one-page strategy template and a working example from a small luxury agent.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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