Section 2
Travel Agency Marketing Strategy
Set the foundation for everything else: who you serve, what you sell and how you'll reach them.
Marketing strategy for a travel agency starts with a few honest answers. Who are your best travellers, what kind of trips do you actually want to plan and where are those people most likely to find someone like you? Get those three questions right and most of the work that follows becomes obvious.
Inside this section: a positioning exercise, a one-page strategy template and a working example from a small luxury agent.