The Travel Agency Marketing Blueprint

Chapter 3

How to Find Customers for a Travel Agency

Where new travellers actually come from and how to build a steady mix instead of relying on one channel.

Most travel agencies get bookings from a handful of channels: referrals, repeat clients, local visibility, social and search. The trick is knowing which mix fits your business and which channel deserves more of your time this quarter.

Inside this chapter: a channel scoring framework, a referral system and the calendar habits that keep enquiries coming in.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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