The Travel Agency Marketing Blueprint

Chapter 4

Travel Agency Positioning and Niche Strategy

How to pick a specialism that brings better travellers and protects your margins.

Generalist travel agencies compete on price. Specialist agencies compete on expertise. The narrower your positioning, the easier it is for the right traveller to recognise you and trust you quickly.

Inside this chapter: niche selection criteria, a positioning statement template and three case studies of agents who narrowed and grew.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

Members-only chapter

Read the rest of "Travel Agency Positioning and Niche Strategy"

Members get the complete chapter, the step-by-step plan, the templates and the checklists. Cancel anytime.

Become a member Already a member? Log in