The Travel Agency Marketing Blueprint

Chapter 7

SEO for Travel Agencies

How travellers search and how to show up when they do.

Travel SEO isn't about ranking for 'cheap holidays'. It's about being visible for the specific destinations, trip types and traveller questions that match your specialism.

Inside this chapter: a keyword research workflow, a content plan template and on-page SEO basics for trip pages.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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