The Professional Services Go-To-Market Guide

Chapter 4

Pricing & Packaging

Pricing models that fit your business type, how to bundle them and how to raise prices without losing customers.

Most small businesses leave money on the table not because their prices are too low, but because their packaging is confusing. This chapter fixes the packaging first, then the price.

Inside this chapter: pricing models that suit this business type, three packaging patterns and a price-rise script.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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