The Professional Services Go-To-Market Guide

Chapter 3

Positioning & Offer

What you sell, who it's for and why someone picks you over the obvious alternative.

Positioning is what makes a stranger pick you in the ten seconds they spend on your homepage or in a referral conversation. The offer is the specific thing they're saying yes to. Both need to be sharp.

Inside this chapter: a one-page positioning template, an offer audit and three before-and-after rewrites.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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