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YouTube creators · 12 sections

The YouTube Channel Promotion Blueprint

A focused marketing plan for growing a YouTube channel through positioning, content strategy, search, thumbnails, distribution and subscriber conversion.

Members Blueprint
Section 5

YouTube SEO and Video Topic Research

Pick topics with real demand and shape them so YouTube can find them.


YouTube SEO is partly about keywords and mostly about picking the right topic in the first place. Strong topic selection beats clever optimisation almost every time.

Inside this section: the HUNT workflow, a competitor outlier audit and the one-page video brief.