The YouTube Channel Promotion Blueprint

Chapter 2

YouTube Channel Marketing Strategy

Decide what your channel is for and what success actually looks like.

A YouTube strategy starts with one quiet question: what is the channel actually for? Subscribers, leads, ad revenue, brand deals and product sales each push the channel in a different direction.

Inside this chapter: the NORTH strategy, a one-page channel plan and the floors that decide what you stop publishing.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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