The YouTube Channel Promotion Blueprint

Chapter 4

YouTube Positioning and Channel Niche Strategy

Carve out a niche that's narrow enough to win and broad enough to grow.

Channel positioning is the promise viewers feel when they hit your homepage. It's the topic, the angle and the personality, all condensed into a few seconds of impression.

Inside this chapter: the PROMISE statement, a 90-second trailer brief and a seven-surface homepage audit.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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