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YouTube creators · 12 sections

The YouTube Channel Promotion Blueprint

A focused marketing plan for growing a YouTube channel through positioning, content strategy, search, thumbnails, distribution and subscriber conversion.

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Section 3

How to Find Your Ideal YouTube Audience

Get specific about who you're making videos for and why they'd come back.


Channels grow faster when they pick an audience and stop trying to be useful to everyone. The clearer your audience, the easier every other decision becomes.

Inside this section: the VIEWER paragraph, a 25-minute viewer interview script and a niche-fit test for new ideas.