The Etsy Shop Marketing Blueprint

Chapter 8

Email Marketing and Repeat Buyers for Etsy Shops

Build a list off-Etsy so you don't have to pay to reach your own customers.

Etsy makes it hard to talk to past buyers directly. Email gives you a way around that, and it's where a lot of repeat sales for small shops actually come from.

Inside this chapter: a list-building plan, a welcome sequence and a launch email template.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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