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Etsy sellers · 12 sections

The Etsy Shop Marketing Blueprint

A practical plan for helping Etsy sellers improve product visibility, build a stronger brand and turn one-time buyers into repeat customers.

Members Blueprint
Section 8

Email Marketing and Repeat Buyers for Etsy Shops

Build a list off-Etsy so you don't have to pay to reach your own customers.


Etsy makes it hard to talk to past buyers directly. Email gives you a way around that, and it's where a lot of repeat sales for small shops actually come from.

Inside this section: a list-building plan, a welcome sequence and a launch email template.