The Etsy Shop Marketing Blueprint

Chapter 11

90-Day Etsy Shop Marketing Plan

A focused twelve-week plan you can run alongside making and shipping.

This chapter turns the rest of the Blueprint into a calendar. Each week has a single focus, so the marketing work doesn't pile up on top of orders.

Inside this chapter: a twelve-week schedule, a busy-week fallback plan and a quarterly review checklist.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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