Section 4
Etsy Product Positioning and Niche Strategy
How to stand out without changing what you make.
Positioning on Etsy is mostly about clarity. The shops that win aren't always the most original - they're the ones that make it instantly obvious what they sell, who it's for and why it's worth paying for.
Inside this section: a niche-narrowing workflow, a 'who this isn't for' exercise and a positioning template.