The Etsy Shop Marketing Blueprint

Chapter 6

Product Photography and Visual Merchandising

Turn your photos into your strongest sales tool.

On Etsy, your photos do most of the selling. Buyers scroll fast, and a slightly better main image can be the difference between a click and a scroll past.

Inside this chapter: a phone-photo lighting setup, a ten-shot product brief and a thumbnail testing routine.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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