The Software & SaaS Go-To-Market Guide

Chapter 2

Know Your Market

Who your best customers really are, who you're competing with and where the money flows.

Every working go-to-market guide starts with an honest read of the market you're actually in - not the one in the brochure. This chapter pulls that picture together using the customers, competitors and revenue patterns you can see today.

Inside this chapter: a customer audit, a competitor scan and a revenue map for your business type.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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