The Online Seller's Go-To-Market Guide

Chapter 9

Converting & Closing

The decision moment: quotes, consultations, checkout, free trials, tasting menus - whatever applies.

Conversion is rarely about cleverness. It's about removing friction at the exact moment the buyer is ready to say yes. This chapter is about that moment.

Inside this chapter: a conversion audit, the friction points to remove and the closing scripts that work.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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