The Influencer Growth Blueprint

Chapter 8

Email Lists, Communities and Owned Audiences

Build channels you actually control so you're not at the mercy of an algorithm.

If your whole business lives on a platform you don't own, you're one algorithm change away from a problem. Email and community are how you build something more durable.

Inside this chapter: a list-building plan, a welcome sequence and three community formats that suit creators.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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