The Influencer Growth Blueprint

Chapter 5

Content Strategy for Influencer Growth

Build a content engine that grows the channel and respects your time.

A content strategy you can actually keep beats a brilliant one you can't. The aim is a small set of formats and themes you can produce week in, week out.

Inside this chapter: a content pillar exercise, three repeatable formats and a content calendar template.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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