The Freelancer Marketing Blueprint

Chapter 9

Referrals and Repeat Work for Freelancers

Turn happy clients into a quiet, steady source of new ones.

Referrals are the most efficient marketing channel a freelancer has. They convert faster, pay better and need almost no nurturing. They also rarely happen by accident.

Inside this chapter: a referral round workflow, three referral scripts and a repeat-client check-in template.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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