The Freelancer Marketing Blueprint

Chapter 2

Freelancer Marketing Strategy

Set the foundation: who you serve, what you sell and how you'll keep work coming in.

Freelance marketing strategy is mostly about decisions. Who do you actually want to work with, what kind of work do you want more of and which one or two channels will you commit to for the next quarter?

Inside this chapter: a positioning exercise, a one-page strategy template and an honest channel audit.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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