The Franchise Business Marketing Blueprint

Chapter 9

Reviews, Referrals and Local Reputation

Turn happy customers into a steady marketing engine.

Local reputation is one of the strongest predictors of long-term franchise performance. Reviews and referrals shape both how people find you and whether they trust you.

Inside this chapter: a review request workflow, three referral scripts and a reputation-recovery playbook.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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