The Franchise Business Marketing Blueprint

Chapter 5

Google Business Profile for Franchise Locations

Get your profile working hard for searches, maps and direct enquiries.

Your Google Business Profile is often the highest-leverage marketing asset you have. For most franchises it drives more enquiries than the website itself.

Inside this chapter: a setup checklist, an optimisation pass and a monthly maintenance routine.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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