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Franchise owners · 12 sections

The Franchise Business Marketing Blueprint

A practical guide for franchise owners who need to generate local demand while staying aligned with the parent brand.

Members Blueprint
Section 5

Google Business Profile for Franchise Locations

Get your profile working hard for searches, maps and direct enquiries.


Your Google Business Profile is often the highest-leverage marketing asset you have. For most franchises it drives more enquiries than the website itself.

Inside this section: a setup checklist, an optimisation pass and a monthly maintenance routine.