The Amazon Seller Growth Blueprint

Chapter 3

How to Find Customers Beyond Amazon

Practical ways to build demand outside the marketplace so you're less dependent on it.

Off-Amazon traffic is the difference between a seller and a brand. It's also the cheapest insurance you can buy against algorithm changes, suspensions and rising ad costs.

Inside this chapter: an off-Amazon channel mix, a starter content plan and the simple landing page that funnels buyers back to Amazon.

The rest of this chapter walks through the practical steps, the templates and the checklists you need to put it into action. It includes worked examples, copy frameworks and the small decisions that make the difference between a plan that sits in a drive and one that gets used.

Inside you'll find a step-by-step playbook, a downloadable template, a checklist you can run this week and a short list of common mistakes to avoid before you start.

The full action plan, broken into weekly steps.
Ready-to-use scripts, templates and checklists.
Worked examples for different sized businesses.
Common mistakes and how to avoid them.

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