Section 2
Amazon Seller Marketing Strategy
How to think about Amazon as one channel inside a real brand, not the whole business.
Most Amazon advice focuses on listings and PPC. That matters, but it's only half the picture. The sellers who survive long-term build a brand around the listing, not just inside it.
Inside this section: a brand-versus-listing model, a 90-day priority framework and a worked example from a small home goods seller.