Website and Conversion Foundations
The handful of pages a small business actually needs, what each page is asking the visitor to do, how to use proof, how to write a clear call to action and how to read the website's analytics without drowning in data.
Building a Small Business Website That Converts
A small business website that earns enquiries, bookings and sales. The pages you actually need, the home page that earns the next click, writing people read, design that builds trust on a small budget and the basics that quietly cost you customers.
The opening eBook of the Website and Conversion category. It treats a small business website as the working tool it is: the place a stranger decides whether to enquire, book, buy or leave. Every chapter is built around what changes the answer to that question.
- 0.Overview and introduction
- 1.What a Small Business Website Is Really For
- 2.Pages Every Small Business Site Needs (and the Ones It Doesn't)
- 3.The Home Page That Earns the Next Click
- 4.Writing Pages People Actually Read
- 5.Designing for Trust on a Small Budget
- 6.Speed, Mobile and the Basics That Quietly Cost You Sales
- 7.Launching, Measuring and Improving Without a Redesign
The 6 eBooks in this category
Building a Small Business Website That Converts
A small business website that earns enquiries, bookings and sales. The pages you actually need, the home page that earns the next click, writing people read, design that builds trust on a small budget and the basics that quietly cost you customers.
Affordable Web Design for Small Businesses
Make smart choices about web design. DIY, freelancers, agencies, templates and website builders compared in plain English.
Landing Pages for Small Businesses
Create focused pages for specific offers, campaigns, lead magnets, events and ads. Anatomy, message match and removing distractions.
Calls to Action and Conversion Paths
Guide visitors toward enquiries, calls, bookings, purchases or signups. The wording, placement, friction, next steps and alternative paths that turn interest into action.
Trust Signals, Proof and Case Studies
Build the credibility that turns interested visitors into paying customers - testimonials, reviews, case studies, client logos, before-and-after examples, credentials, guarantees and a transparent process - placed where they actually do work.
Website Analytics for Small Businesses
Website analytics in a way you can actually use. Traffic sources, conversions, pages, search queries, campaign tracking and basic diagnostic questions.
What you'll take away
- A short list of pages your business actually needs, and what each one is for.
- A homepage a stranger can understand in fifteen seconds.
- Calls to action that match where the visitor is in their decision.
- Trust signals placed where they help, not buried at the bottom of the page.
- A simple way to read your website's numbers without drowning in dashboards.
Who this is for
- Owners whose website was built years ago and is quietly losing them leads.
- Service businesses with a beautiful site that doesn't convert.
- Anyone about to rebuild their website and tempted to make it 'creative'.
- Owners staring at analytics with no idea which numbers matter.
The principles this category leans on
- 01Every page should ask the visitor to do one clear thing.
- 02Show proof in the same place you ask for the decision.
- 03Write for the visitor's question, not your service list.
- 04Treat the website as a working asset, not a brochure.
- 05Watch a small number of honest numbers, not a dashboard of vanity ones.
Where this fits in the series
After Website and Conversion Foundations, most owners move on to Low-Cost Marketing Ideas and Organic Growth.
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