Paid Growth and Campaigns
When paid ads make sense and when they don't. Google Ads on a small budget, Facebook and Instagram ads, LinkedIn for small business-to-business firms, campaign planning and seasonal calendars.
Paid Ads for Small Businesses
When paid ads make sense for a small business, when they don't, how to pick a channel, set a sensible budget, write ads that get clicked, send the click somewhere worth visiting and read the numbers without fooling yourself.
The opening eBook of the Paid Growth and Campaigns category. It assumes you've done the basic work on offer, website and search ranking, and shows you how to add paid ads as a controlled, measurable layer on top - without burning your first thousand pounds learning what a sensible test looks like.
- 0.Overview and introduction
- 1.When Paid Ads Make Sense
- 2.Choosing the Right Ad Channel
- 3.Setting a Sensible Ad Budget
- 4.Writing Ads That Get Clicked
- 5.Landing Pages and Follow-Up
- 6.Measuring Paid Ad Results
- 7.Common Paid Ad Mistakes
The 7 eBooks in this category
Paid Ads for Small Businesses
When paid ads make sense for a small business, when they don't, how to pick a channel, set a sensible budget, write ads that get clicked, send the click somewhere worth visiting and read the numbers without fooling yourself.
Google Ads on a Small Budget
How to make Google Ads work on a few hundred pounds a month. Keywords customers actually search, match types that don't bleed money, search ads that earn the click, conversion tracking that tells the truth and a weekly routine that takes thirty minutes.
Facebook and Instagram Ads for Small Businesses
How to use Facebook and Instagram ads on a small business budget. Audiences that fit your offer, creative that earns the scroll, offers that earn the click, retargeting without being annoying and a monthly rhythm that tells you whether the channel is working.
LinkedIn Marketing for Small Business-to-Business Firms
How to use LinkedIn as a small business that sells to other businesses. Founder posting, company pages, honest outreach, repurposing what you already write, useful lead magnets and small paid campaigns that earn the click.
Campaign Planning for Small Businesses
How to plan a real marketing campaign on a small budget. One objective, one audience, one offer, the right channels, the assets, the timeline, the follow-up and the review that tells you whether to do it again.
Marketing Calendars and Seasonal Campaigns
Plan marketing around seasons, holidays, events, launches and buying cycles. Annual calendars, monthly themes and repeatable campaign rhythms.
When to Hire an Affordable Marketing Agency
Decide when to do marketing yourself and when to get help. Freelancers, agencies, consultants, retainers, briefs and red flags.
What you'll take away
- A clear answer to whether paid ads make sense for your business right now.
- A small Google Ads or Facebook and Instagram setup you can run without an agency.
- A way to test a campaign for a fixed budget before scaling it up.
- Honest numbers on what each campaign cost and what it brought back.
- A seasonal plan so you stop being surprised by your own busy and quiet months.
Who this is for
- Owners about to spend their first serious money on ads.
- Businesses already running ads who don't know if they're working.
- Service firms thinking about Google Ads for high-value enquiries.
- Product businesses with a working offer ready to scale carefully.
The principles this category leans on
- 01Don't pay for traffic until the offer and website convert organic visitors.
- 02Test cheaply, then scale what's working.
- 03Set a stop-loss before you set a target.
- 04Track what came back, not just what went out.
- 05Plan campaigns around the year, not the week.
Where this fits in the series
After Paid Growth and Campaigns, most owners move on to Sales, Leads and Customer Acquisition.
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