Offers, Pricing and Packaging
Designing an offer that's specific enough to buy. Pricing without losing your nerve. Packaging into starter, standard and premium options. Lead magnets that attract the right people. Guarantees that lower buyer risk without putting the business at risk.
Designing Your First Offer
Turn a capability into a clear offer a stranger can buy in one decision. A named customer, a promised outcome, a defined scope, honest proof, a sensible price and a single call to action - on one page.
Pricing for Small Businesses
Set prices with more confidence. Cost-based, value-based, competitor-aware, hourly versus project, subscriptions, retainers and the quiet damage of undercharging.
Packaging Products and Services
Wrap your offer into tiers, bundles, retainers, subscriptions, starter products and premium options so customers can choose with confidence and average order value goes up without you working more hours.
Creating Irresistible Lead Magnets
Create useful free assets that attract the right prospects. Checklists, guides, calculators, templates, webinars, quizzes, samples and consultations.
Marketing Budgets and ROI for Small Businesses
Decide how much to spend, where to spend it and how to judge whether it worked. Allocation, channel testing, payback, customer acquisition cost.
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